Understanding the Value of Professional Advice

"An investment in knowledge always pays the best interest." 

Benjamin Franklin



Those who rely on professionals to guide their financial decisions are typically more confident, better informed and achieve greater prosperity throughout their lives, while assuring a legacy to protect and safeguard their loved ones.

Recent data has shown that those who work with a financial advisor achieved returns that were 6.06% above the risk -free rate (1) (based on the average of 10 year Government of Canada bonds from January 1, 2001 to December 31, 2010) and built 2.5 to 3 times as much wealth (2) versus those who invested on their own.

We are living longer than we ever have before: the average life expectancy has reached 79 for men and 83 for women. (3)  While this is great news, a longer life expectancy brings with it additional financial challenges.  No matter what life stage you are at it is important to determine your long-term financial goals.

As financial professionals we understand that their will be times when bold headlines in the news about troubles in the world financial markets will make investors feel unsettled.  During those times we are here to help you “stay the course” and avoid making emotional-based decisions that could jeopardize your long-term financial goals.

Your financial success is our mandate.



  • 1 Ivey School of Business report, “The costs and benefits of financial advice”, 2013
  • 2 CIRANO, The Value of Advice Report 2012
  • 3 Statistics Canada

Top 20 reasons for professional financial advice

Did you know that individuals who work with a financial advisor have a net worth 4.2 times higher than those who go it alone? Read more.

Reach your financial goals

Building long-term wealth is simpler than you may think. Investing in mutual funds and working with an advisor can help you reach your financial goals.

Click here to see some interesting facts and figures on this topic.

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The value of advice

In an effort to stay healthy, you make seeing your doctor a priority. Your doctor knows your medical history and, if there is a problem, can recommend a course of treatment. The same concept applies to your finances – regular checkups with an advisor can go a long way towards improving your financial health. Whether your goal is to reduce debt, buy a house, save for retirement or simply pay the bills, you don't have to go it alone.

Regardless of your stage of life or amount of wealth, you can benefit from the professional counsel and services of an advisor. In fact,71 per cent of advised households started working with an advisor when they had less than $50,000 in investable assets.1 Milestones such as buying a first home, starting a new job or having a child are all good opportunities to address new financial needs and begin working with an advisor.

Start with a consultation

An advisor starts by understanding your objectives and doing a thorough analysis of your complete financial situation. Next, he or she will work with you to put a strategy in place to help reach your goals. A comprehensive plan allows you to balance today's needs with your goals for the future, easily adapt to changes in circumstance and plan ahead for emergencies, as well as helping you be in control of your financial well-being.

An advisor may be able to help by doing some or all of the following:

  • Creating a disciplined savings strategy including cash flow planning and debt management
  • Designing and implementing a customized investment strategy
  • Proposing tax reduction strategies
  • Facilitating will and estate planning
  • Reviewing and recommending insurance products, including life,disability and critical illness
  • Providing access to a network of professional resources such as accounting and legal services

A prescription for long-term success. As you develop your plan, it's important to be realistic about your expectations. An advisor won't magically make your debt disappear or guarantee double-digit returns on your investments. He or she will, however,provide ongoing support and guidance so you can remain focused on your goals through the ups and downs life throws your way.The Value of Advice Report 2012 by the Investment Funds Institute of Canada found that households that receive financial advice are:

  • 1.5 times more likely to stick to theirfinancial decisions
  • More confident about theirfinancial future
  • More than twice as likely to participate in Registered Retirement Savings Plans, Registered Education Savings Plans and Tax-Free Savings Accounts

As you can see, those who work with an advisor have a clear advantage –both in terms of increased financial benefits and level of confidence about their overall finances.

Regular checkups: Your financial well-being depends on them

Getting started early on with an advisor and scheduling routine reviews can provide a considerable financial advantage in the long run. Be sure to ask questions and get the information you need to feel a high level of trust and comfort. After all, the healthiest and most rewarding relationship is one that will benefit you not just today, but well into your future.

1 Claude Montmarquette and Nathalie Viennot-Briot, Econometric models on the value of advice of a financialadvisor, CIRANO, July 2012.